Comprehensive legal support for a social media marketing campaign for one of Poland\u2019s large chain home-improvement retailers.<\/p>\n
In May 2018, the law firm\u2019s lawyers took part in delivering a large-scale social media marketing campaign for a major home-improvement retailer.<\/p>\n
The campaign was produced by Talentmedia, a leading online video marketing agency. Talentmedia is a client of the law firm, which provides ongoing legal services through its Intellectual Property Law<\/a> practice.<\/p>\n The campaign involved producing a series of videos entitled Wyremontowani<\/a>, documenting renovations carried out for participants selected through a casting process. Popular influencers hosted the program. The videos and promotional materials were shared on social media platforms including YouTube, Facebook, Instagram and Snapchat. The campaign attracted attention from media covering the marketing industry<\/a>.<\/p>\n The law firm first reviewed the agency\u2019s campaign concept for compliance with applicable law and established a framework for the types of agreements and their terms. Important issues included refining the concept from a tax perspective and defining the legal relationships among the parties involved in producing the campaign.<\/p>\n