Run campaigns faster, more boldly, and with greater control. We help studios and publishers organize their game promotions, review marketing materials, secure partnerships, and make decisions when the campaign needs them. <\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"specialization":[1209],"practice_area":[],"class_list":["post-2719","service","type-service","status-publish","hentry","specialization-gaming-game-development"],"acf":{"short_description":"We help studios, publishers and marketing teams review a game campaign before it goes live--before promises, materials, collaborations or messages to players become a legal or reputational problem.","full_description":"A game campaign is rarely developed in one place. Marketing refines the taglines, publishing updates the Steam page, the product team revises feature descriptions, and creator materials, pre-orders, competitions and community messages often change until the last minute.\n\nWe help review campaigns before publication--before a bold marketing promise becomes a legal, commercial or reputational problem. We assess messaging, materials and collaborations as they will be seen by players, platforms, creators, business partners and legal teams.\n\nWe can review game descriptions, Steam pages, trailers, artwork, advertising taglines, pre-order campaigns, bonuses, competitions, influencer collaborations, terms and conditions, advertising disclosures and consistency of messaging across teams.\n\nThe result is a practical map of risks and recommendations: what may be published, what needs clarification and what should be revised before the campaign goes live.","icon":"","order_within_specialization":0,"flexible_content":[{"acf_fc_layout":"hero","section_header":{"section_header":{"eyebrow":"","heading":"Is your game campaign ready to go live?","heading_highlight_mode":"split","heading_split":{"small_part_text":"campaign ready to go live?","strong_part_text":"let's check before players see it","":null,"small_part_size":"hero","strong_part_size":"h2","tag":"h2","style":"inherit","alignment":"inherit"},"description":"Trailer, Steam page, adverts, posts, bonuses, pre-orders and creator materials. We check whether they can be published in their current form--without unclear permissions, flawed promotion rules, risky claims or materials that could cause problems once the campaign launches.","":null,"heading_tag":"h1","heading_style":"hero","alignment":"left"}},"actions":{"button_cluster":{"intro":"","buttons":[{"button":{"link":{"title":"Review your materials before publication","url":"#contact","target":"_blank"},"variant":"primary","icon":"arrow","icon_size":"inherit","size":"default","aria_label":""}}],"alignment":"left"}},"media":{"media":{"image":4760,"mobile_image":"","object_position":"custom","object_position_custom":""}},"section_meta":{"anchor_id":"","is_enabled":true},"variant":"split","mobile_body_card":false},{"acf_fc_layout":"person_cta","person":2710,"section_header":{"section_header":{"eyebrow":"","heading":"A strong game campaign should deliver excitement, not unnecessary problems.","heading_highlight_mode":"split","heading_split":{"small_part_text":"a game campaign should deliver excitement,","strong_part_text":"not problems.","":null,"small_part_size":"h4","strong_part_size":"h2","tag":"h2","style":"inherit","alignment":"inherit"},"description":"Game marketing operates under the pressure of launch dates, wishlists, pre-orders, events, influencers and community reactions. Decisions are made quickly, and one vague claim, competition rule, pre-order bonus or term in a creator agreement can turn a strong campaign into a legal, commercial or reputational problem. A well-executed review does not drain a campaign of its energy. It simply removes risky elements.","":null,"heading_tag":"h2","heading_style":"h2","alignment":"left"}},"carousel_settings":{"carousel_settings":{"autoplay_mode":"default","autoplay_delay":6.5}},"actions":{"button_cluster":{"intro":"","buttons":null,"alignment":"left"}}},{"acf_fc_layout":"expandable_box","section_header":{"section_header":{"eyebrow":"Common challenges","heading":"You rarely need to stop the entire campaign.","heading_highlight_mode":"split","heading_split":{"small_part_text":"usually it is not the entire campaign that carries risk,","strong_part_text":"only one small element.","":null,"small_part_size":"h3","strong_part_size":"h1","tag":"h2","style":"inherit","alignment":"inherit"},"description":"","":null,"heading_tag":"h2","heading_style":"h1","alignment":"center"}},"items":[{"problem_title":"Players may take a promise too literally","teaser_description":"Everyone at the studio knows that co-op mode will arrive later, that a bonus is limited to a particular platform and that the footage shown comes from a build that is still changing. Players do not know this. If the message says \"available at launch\", \"limited edition\", \"complete freedom\", \"exclusive content\" or \"co-op mode\", you need to be certain that the description matches what players will receive after launch.","solution_title":"So we verify what you are promising players","solution_description":"We check whether the final copy promises more than the game, build, roadmap or arrangements with the publisher. After our review, you know which messages can stay, which need to be shortened or supplemented, and which are best rewritten before publication.","icon":"","accent":"pink","open":false},{"problem_title":"It is unclear whether an asset can be used in this way","teaser_description":"Artwork prepared for a publisher presentation ends up in an advert. A screenshot from an earlier build appears on Steam. Music from a trailer is also intended for use in a paid campaign. Material supplied by a freelancer is included in an influencer pack. Each of these situations may require different permission or a different scope of rights.","solution_title":"So we review each asset in the context in which it will appear","solution_description":"We review music, fonts, artwork, screenshots, renders, key visuals, trailers and materials supplied by freelancers and subcontractors. We do not assess them in isolation from the campaign. We then tell you what may be used in a particular channel, what requires confirmation and what we would not include in a paid campaign without additional permission.","icon":"","accent":"violet","open":false},{"problem_title":"Creators receive a brief that leaves too much open to interpretation","teaser_description":"An influencer or streamer cannot be expected to know the campaign boundaries unless they have been explained.\n\nWhat they may show. What they should not promise. How to disclose the collaboration. Whether they may use music, screenshots, a key visual or gameplay footage. Whether an embargo applies.","solution_title":"So we establish the campaign rules and set them out clearly","solution_description":"We check what a creator may show, what they should not promise, how they must disclose the collaboration and which materials they may use. We also establish whether an embargo applies and whether they may show gameplay footage, music, screenshots, a key visual, a build or press-kit materials. The team receives a brief that can be sent to creators without having to fill in the gaps through emails, messages and comments under posts.","icon":"","accent":"blue","open":false},{"problem_title":"UGC and player-created materials are valuable for marketing, but not always safe to use","teaser_description":"Fan art, a screenshot, a clip, a mod, a comment or a player reaction may be a perfect fit for a campaign. Before using it, the studio should check whether it may display, adapt, promote or use the material in advertising. You need to know whether it may be shared on the studio's profile, posted on its website, used in paid media, featured in a newsletter or passed to the publisher. The fact that a player has published it does not in itself constitute permission for every subsequent use by the studio.","solution_title":"So we explain what you can do with UGC","solution_description":"We clarify the rules for using player content, community materials and user-generated content. We check whether player materials may be displayed, shared, adapted, promoted or used in advertising.","icon":"","accent":"violet","open":false},{"problem_title":"Each team sees a different version of the same campaign","teaser_description":"Marketing refines the messaging. Developers work on the product. Publishing handles bonuses and pre-orders. The legal team focuses mainly on agreements, terms and conditions, and permissions. If the teams work separately, everything may prove inconsistent when their work is brought together.","solution_title":"So we bring all those perspectives together","solution_description":"We compare claims with information about the build and its features. We check whether bonuses, pre-orders and special editions are described consistently in different places. We identify discrepancies between the Steam page, landing page, trailer, posts and briefs. We indicate which decisions must be made by marketing, product, publishing or legal.","icon":"","accent":"blue","open":false}],"section_meta":{"anchor_id":"","is_enabled":true}},{"acf_fc_layout":"box_variants","variant":"process-detail","section_header":{"section_header":{"eyebrow":"Our approach","heading":"what we can do before your campaign goes live","heading_highlight_mode":"none","heading_split":{"small_part_text":"","strong_part_text":"","":null,"small_part_size":"","strong_part_size":"","tag":"h2","style":"inherit","alignment":"inherit"},"description":"You do not need to come to us with a perfectly organised set of materials. You may have a trailer, Steam page, posts, a creator brief, pre-order copy, giveaway terms and conditions, a key visual, adverts or a press kit. Whatever you have, in whatever form or quantity, we can help.","":null,"heading_tag":"h2","heading_style":"section","alignment":"center"}},"items":[{"title":"We review campaign materials before publication","description":"","body":"
We review materials intended for players, platforms, creators, the publisher or partners.<\/p>\nWe check, among other things:\n
We review content describing the game, its features, availability, bonuses, modes, roadmap or offer to players.<\/p>\n
We review:<\/p>\n\n
We verify whether specific materials may be used where marketing plans to use them. Using artwork in a publisher presentation is different from using it in an advert, trailer, press kit, social media or an influencer pack.<\/p>\n
We review:<\/p>\n\n
<\/p>","tags":"map of permitted uses for campaign assets\ncopyright review\n","count":"","accent":"violet","icon":""},{"title":"We draft the rules for competitions, giveaways and community promotions","description":"","body":"
Even a quick, seemingly simple marketing promotion needs legal review before the first post goes live. We check whether participants know what to do, how you select the winner and what the studio may subsequently do with fan art, a screenshot, a recording or other player-supplied material.<\/p>\n
We cover:<\/p>\n\n
We establish publication rules for people who will discuss the game outside the studio's own channels.<\/p>\n
We establish and verify:<\/p>\n\n
We check whether the materials describe the game's features, dates, availability, build, DLC and related matters consistently.<\/p>\n
We identify instances where:<\/p>\n\n
If the campaign changes after our review, we can check the specific element without starting the entire process again.<\/p>\n
We support the team when:<\/p>\n\n
For the people managing the schedule, files, posts, adverts, briefs and publication deadline. The aim is not to stop the campaign, but to provide a clear answer: what may proceed, what must be revised, where permission must be confirmed and which element is best removed before launch.<\/p>","tags":"campaign schedule\nsocial media\nadverts\nbriefs\napprovals\npublication","count":"","accent":"orange","icon":""},{"title":"Heads of marketing, brand and PR","description":"","body":"For legal teams that receive a campaign late, across several files and under time pressure. We turn our review into specific recommendations for marketing, publishing or the management board: what may be published, what must change, where rules are missing and what should not hold up the entire campaign.","tags":"legal review\nin-house\nrecommendations\npermissions\nterms and conditions","count":"","accent":"orange","icon":""},{"title":"Founders, management boards and game launch leads","description":"","body":"
For decision-makers who do not want to discover after publication that the problem lay in a single screenshot, claim, permission or unclear promotion rule. After our review, you know what may proceed as planned, what requires a decision and what could become a problem for the studio, publisher, platform or the game's reputation.<\/p>\n
<\/p>","tags":"founder\nmanagement board\ngame launch\nmanagement decisions","count":"","accent":"orange","icon":""}],"footer_heading":"","footer_tags":"","actions":{"button_cluster":{"intro":"","buttons":null,"alignment":"left"}},"section_meta":{"anchor_id":"","is_enabled":true}},{"acf_fc_layout":"cooperation_process","section_header":{"section_header":{"eyebrow":"How we work","heading":"how we work","heading_highlight_mode":"none","heading_split":{"small_part_text":"","strong_part_text":"","":null,"small_part_size":"","strong_part_size":"","tag":"h2","style":"inherit","alignment":"inherit"},"description":"","":null,"heading_tag":"h2","heading_style":"section","alignment":"center"}},"steps":[{"title":"Analysis","description":"We analyse the campaign, materials, channels, timing, sales model and highest-risk areas.","accent":"pink"},{"title":"Review","description":"We review permissions, assets, claims, promotions, briefs and publication channels.","accent":"violet"},{"title":"Revisions","description":"We rewrite claims, add missing rules and revise briefs that are holding up publication.","accent":"blue"},{"title":"Monitoring","description":"We support the campaign while it is running, respond to changes and help resolve disputes.","accent":"orange"}],"cta_text":"Book a marketing compliance consultation","actions":{"button_cluster":{"intro":"","buttons":[{"button":{"link":{"title":"Book a marketing compliance consultation","url":"#contact","target":""},"variant":"primary","icon":"arrow","icon_size":"inherit","size":"default","aria_label":""}}],"alignment":"left"}},"section_meta":{"anchor_id":"","is_enabled":true}},{"acf_fc_layout":"contact","section_header":{"section_header":{"eyebrow":"Contact us","heading":"show us the materials your players will see","heading_highlight_mode":"none","heading_split":{"small_part_text":"","strong_part_text":"","":null,"small_part_size":"","strong_part_size":"","tag":"h2","style":"inherit","alignment":"inherit"},"description":"Tell us whether this concerns a trailer, Steam page, adverts, creator briefs, a giveaway, pre-order, press kit or another part of the campaign. We will indicate what should be checked first and how to structure the pre-publication review.","":null,"heading_tag":"h2","heading_style":"section","alignment":"center"}},"person":2654,"person_eyebrow":"Twoj\u0105 wiadomo\u015b\u0107 czyta","person_body":"They will follow up with any additional questions or a suggested next step.","response_title":"Quick response","response_body":"We usually respond within two hours on business days.","form":{"cf7_form":"","name_label":"Imi\u0119 lub nazwa podmiotu","name_placeholder":"Wpisz swoje dane","phone_label":"Telefon","phone_placeholder":"+48 000 000 000","email_label":"E-mail","email_placeholder":"twoj@email.pl","message_label":"Napisz, czego potrzebujesz","message_placeholder":"Opisz kr\u00f3tko sytuacj\u0119, etap rozm\u00f3w i termin decyzji.","privacy_text":"O\u015bwiadczam, \u017ce podane dane kontaktowe mog\u0105 zosta\u0107 wykorzystane do odpowiedzi na moje zg\u0142oszenie.","newsletter_text":"","button_label":"Um\u00f3w konsultacj\u0119 marketing compliance"},"background":"","section_meta":{"anchor_id":"","is_enabled":true}}]},"_links":{"self":[{"href":"https:\/\/sawaryn.com\/en\/wp-json\/wp\/v2\/service\/2719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sawaryn.com\/en\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/sawaryn.com\/en\/wp-json\/wp\/v2\/types\/service"}],"version-history":[{"count":0,"href":"https:\/\/sawaryn.com\/en\/wp-json\/wp\/v2\/service\/2719\/revisions"}],"wp:attachment":[{"href":"https:\/\/sawaryn.com\/en\/wp-json\/wp\/v2\/media?parent=2719"}],"wp:term":[{"taxonomy":"specialization","embeddable":true,"href":"https:\/\/sawaryn.com\/en\/wp-json\/wp\/v2\/specialization?post=2719"},{"taxonomy":"practice_area","embeddable":true,"href":"https:\/\/sawaryn.com\/en\/wp-json\/wp\/v2\/practice_area?post=2719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}