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Launch your online sales without legal roadblocks or post-launch corrections

We prepare online stores, marketplaces and e-commerce platforms for launch from a legal perspective. We align the sales model, documentation, consumer-law obligations, privacy, checkout, returns, complaints, reviews and customer communications so that the team knows what to implement and the management board retains control of risk.

Let’s discuss your online sales launch

Online sales are rarely held up by a single missing document. More often, the issue is uncertainty as to whether the entire sales model is legally and operationally coherent: from the offer, price and checkout through to returns, complaints, reviews, personal data and post-purchase communications.

“When launching an e-commerce business, legal work should not be a separate workstream. It must be translated into business decisions, the purchasing process and specific implementation steps.”

The team has a store, campaign or platform ready, but legal matters are fragmented across marketing, IT, e-commerce, customer service and the management board. The terms and conditions, privacy policy, purchase notices and the rules on returns, complaints, reviews and price information must operate as a single system. Otherwise, the risk of post-launch corrections, customer uncertainty, complaints, disputes and sudden changes to the sales process increases.

Mateusz Sawaryn

Managing Partner Counsel

Most common problems / challenges

The most common problems we solve

The store is almost ready, but the legal work is falling behind The front end, payments, campaign and offer are already prepared, but the documentation and disclosure obligations are not aligned with the actual sales process.

We analyse the sales model, identify the relevant obligations, and prepare documents and implementation recommendations tailored to the store, checkout and customer communications.

Business benefit: the launch is not held up at the final stage by a lack of legal consistency.

Risk of inaction: urgent post-launch corrections, campaign delays and uncertainty within the team.

Terms and conditions alone do not cover the actual operating model The business does more than sell products. It offers user accounts, subscriptions, digital content, online services, a marketplace or a hybrid model. Standard online-store terms and conditions do not cover every decision involved.

We begin with the business model and only then translate it into terms and conditions, policies, disclosure obligations and operating rules.

Business benefit: the documents reflect how the business actually operates and generates revenue.

Risk of inaction: a gap between the documentation and sales practice, with a greater risk of complaints, disputes and inconsistent communications.

The marketplace or platform has unclear roles and responsibilities In a platform model, it is necessary to determine who is responsible for sales, communications, payments, complaints, reviews and relationships with users or sellers.

We clarify the roles, obligations, relationships between the parties and the platform’s operating rules. We prepare the terms and conditions and recommendations for the user journey.

Business benefit: the platform becomes more predictable for the operator, sellers and end customers.

Risk of inaction: disputes over responsibilities, unclear liability and greater difficulty scaling the model.

Returns, complaints, reviews and pricing are governed by fragmented decisions Customer service rules are often developed piecemeal: separately in the terms and conditions, emails, FAQs and customer account. This increases the risk of inconsistencies.

We organise the rules on sales, payments, delivery, returns, complaints, reviews and price communications. We identify what should appear in the documentation, checkout, customer account and post-sale communications.

Business benefit: the end customer receives a consistent experience, while the customer service team knows how to respond.

Risk of inaction: operational confusion, inconsistent responses to customers and a greater risk of complaints.

The management board wants a swift launch without the risk of firefighting Launch pressure is high, but no one wants to rebuild the checkout, policies, notices and customer service rules after going live.

We provide a map of obligations, priorities, documents and an implementation checklist. The client knows what is critical before launch and what can be developed later.

Business benefit: greater control of risk and a shorter path from decision to the launch of sales.

Risk of inaction: time-pressured corrections, loss of customer trust and management board involvement in operational problems.

Our solution

We provide a legal framework for the entire online sales model-from business decisions to implementation

We do not begin with a template set of terms and conditions. We begin with how your store, marketplace or platform operates. We then translate the sales model into legal obligations, documents, the purchasing process, customer communications and an implementation action list. The service covers both legal and business recommendations and document preparation.

Online sales model analysis

  • a review of the planned or existing sales model,
  • identification of the type of relationship with the customer, user or seller,
  • analysis of the purchase journey, payments, delivery and after-sales service,
  • determination of whether the model includes a marketplace, subscription, user account, online services or digital content.

A sales-model overview and a list of legal and business decisions required before launch.

Map of obligations, risks and recommendations

  • identification of the legal obligations applicable to the model,
  • organisation of risk areas,
  • prioritisation of pre-launch issues,
  • recommendations on sales, payments, delivery, returns, complaints, reviews and communications.

A map of obligations and risks, together with recommended courses of action.

Terms and conditions tailored to the operating model

  • preparation of terms and conditions for the store, marketplace or platform,
  • description of the actual sales process,
  • rules governing user accounts, orders, payments, delivery, cancellations, complaints and liability,
  • adaptation of the document to a B2C, B2B or hybrid model

Terms and conditions ready for implementation in online sales.

Privacy and personal data

  • preparation of a privacy policy,
  • drafting of privacy notices,
  • organisation of the data processed during the sales process,
  • adaptation of the documents to user accounts, newsletters, forms, payments and customer service.

A package of privacy documents and notices for the online sales model.

Rules governing consumer relationships

  • sales rules and pre-purchase communications,
  • payments, delivery, withdrawal rights and complaints,
  • post-purchase communications,
  • information displayed at checkout, in emails and in the customer account.

Consistent customer service rules before and after purchase.

Compliance with e-commerce and Omnibus requirements

  • disclosure obligations,
  • price communications,
  • rules for publishing and verifying consumer reviews,
  • notices material to the customer’s purchasing decision.

Recommendations and content for implementation at the points that affect purchasing decisions and process compliance.

Pre-launch implementation support

  • translation of the documents into store, checkout, customer-account and email elements,
  • an implementation checklist for the team,
  • answers to operational questions,
  • identification of issues critical before launch.

A ‘ready to launch’ package: documents, recommendations and an implementation checklist for the team.

Who this service is for

For teams that want to launch online sales quickly, without legal improvisation

This service is suitable where a store, marketplace or platform must launch by a specific date and the team needs a clear plan, documents and decisions to implement.

E-commerce Manager / Head of E-commerce

when you are responsible for delivering the sales launch and need to organise the legal work without holding up implementation.

Legal Counsel / Compliance Manager

when you recommend a legally sound operating model and want to align legal requirements with the actual sales process.

CEO / Management Board Member responsible for digital growth

when you want to launch a new sales channel while retaining control of risk, responsibility and the pace of implementation.

Stages of our work

A process designed to keep the sales launch on track

Our work is phased, predictable and focused on decisions. The client provides information about the model and makes the key business decisions, while the law firm organises the obligations, documents and implementation.

Business model assessment and kickoff

We learn how you plan to sell, map the customer journey, identify the parties’ roles, payments, delivery, user accounts, subscriptions, digital content and other elements of the model.

Map obligations, risks and recommendations

We translate your sales model into legal obligations, risk areas and recommended actions. We separate critical issues from those that can be addressed later.

Documents and operating rules

We prepare terms, a privacy policy, disclosures and rules for sales, returns, complaints, reviews and post-sale communications.

Implementation and launch readiness

We identify what needs to appear in the store, checkout, user panel, emails, FAQ and customer service. We resolve operational questions before launch.

Let's talk about launching your online sales.

Contact us

Let’s check whether your online sales model is ready to launch

The sooner you organise the obligations, documents and customer journey, the lower the risk of post-launch corrections to the store, checkout, communications and after-sales service.

In the form, briefly describe what you are launching: an online store, marketplace, platform, subscription, user account, digital content or another online sales model. Also tell us the project’s current stage and planned launch date.

Mateusz Sawaryn

They will follow up with any questions or recommend a next step.

Quick response

We usually respond within two hours on business days.

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