Marketing you can launch without guessing

We help assess campaigns, claims and sales messaging so they can run boldly – without unnecessary risk.

The campaign cannot wait. But a mistake can cost more than a delay.

Marketing works under pressure from deadlines, results and channels. Slogans, comparisons, promotions, posts, landing pages and influencer collaborations are created quickly – often faster than their risk assessment.

"Advertising is not about weakening the message. It is about knowing which promises can be defended and which need to be rewritten before the market, a regulator or a competitor does it."

We help turn the law into an operational decision: what can be published, what needs correction, and how to keep the message strong without unnecessary risk.

Mateusz Sawaryn

Managing Partner Counsel

Common problems / challenges

Common problems we solve

The claim is strong, but uncertain Marketing wants to use a claim such as “the best”, “the cheapest”, “eco-friendly”, “guaranteed results” or “number one”.

View solution

We check whether the claim is substantiated, what needs clarifying and how to phrase it more safely.

Claim jest mocny, ale niepewny The creative assets, landing page, mailing, social posts and promotion terms are ready, but nobody has reviewed them as a whole.

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We carry out a fast pre-publication review and prioritise the necessary changes.

Problem: The price, discount, time limit or terms of the promotion are not communicated clearly enough.

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We organise the promotion mechanics, rules and sales communications.

Our solution

What you receive

We assess campaigns so Marketing gets a decision, not a lecture. The goal is a version you can publish sooner and with more confidence, without wasting energy on approval chaos.

We do not shut down communication. We set its boundaries.

We assess campaigns so marketing gets a decision, not a lecture. The goal is a version that can be published faster, with more certainty and without burning energy on approval chaos.

Claimy

sales slogans,
comparisons,
promises of results,
price messaging.

Claims that are easier to defend.

Kampanie

landing pages,
creatives,
mailing,
promotion terms.

A list of corrections before publication.

Promocje

rabaty,
kody,
ograniczenia czasowe,
warunki akcji.

Mechanika promocji bez niejasnych obietnic.

Social media

contracts,
ad disclosures,
content approval,
the parties’ responsibilities.

Creator collaborations under greater control.

Influencerzy

checkout,
consents,
subscriptions,
sales flows.

A user journey without risky shortcuts.

UX i dark patterns

environmental claims,
ESG communications,
data and evidence,
promises.

Communications less vulnerable to greenwashing allegations.

Who this service is for

This service is for you if:

and you want to launch campaigns faster without having materials sent back at the final approval stage.

You are a Head of Marketing

and you want to launch campaigns faster, without pulling materials back at the final approval stage.

You are a Brand Manager, E-commerce Manager or Social Media Manager

and you need a clear decision: publish, revise or change direction.

Social proof

What the value of this service looks like in practice

Objective

We define what the campaign should sell and where it will appear.

Risk

We review claims, channels, mechanics and potential flashpoints.

Refine

We identify what can stay, what should change and what should not go live.

Standardize

We help establish rules for future campaigns.

Stages of work

How collaboration works

You do not have to weaken your messaging to reduce risk. Often, it is enough to clarify a claim, adjust the mechanics or organise the publication rules.

Send us a short campaign description, publication channels and materials to review: claims, creative assets, landing page, promotion terms, posts, influencer brief or ESG communications.