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campaign ready to go live? let's check before players see it

Trailer, Steam page, adverts, posts, bonuses, pre-orders and creator materials. We check whether they can be published in their current form–without unclear permissions, flawed promotion rules, risky claims or materials that could cause problems once the campaign launches.

Review your materials before publication

a game campaign should deliver excitement, not problems.

Game marketing operates under the pressure of launch dates, wishlists, pre-orders, events, influencers and community reactions. Decisions are made quickly, and one vague claim, competition rule, pre-order bonus or term in a creator agreement can turn a strong campaign into a legal, commercial or reputational problem. A well-executed review does not drain a campaign of its energy. It simply removes risky elements.

Maciej Jastrzębski

Senior Associate

Common challenges

usually it is not the entire campaign that carries risk, only one small element.

Players may take a promise too literally Everyone at the studio knows that co-op mode will arrive later, that a bonus is limited to a particular platform and that the footage shown comes from a build that is still changing. Players do not know this. If the message says "available at launch", "limited edition", "complete freedom", "exclusive content" or "co-op mode", you need to be certain that the description matches what players will receive after launch.

So we verify what you are promising players

We check whether the final copy promises more than the game, build, roadmap or arrangements with the publisher. After our review, you know which messages can stay, which need to be shortened or supplemented, and which are best rewritten before publication.
It is unclear whether an asset can be used in this way Artwork prepared for a publisher presentation ends up in an advert. A screenshot from an earlier build appears on Steam. Music from a trailer is also intended for use in a paid campaign. Material supplied by a freelancer is included in an influencer pack. Each of these situations may require different permission or a different scope of rights.

So we review each asset in the context in which it will appear

We review music, fonts, artwork, screenshots, renders, key visuals, trailers and materials supplied by freelancers and subcontractors. We do not assess them in isolation from the campaign. We then tell you what may be used in a particular channel, what requires confirmation and what we would not include in a paid campaign without additional permission.
Creators receive a brief that leaves too much open to interpretation An influencer or streamer cannot be expected to know the campaign boundaries unless they have been explained. What they may show. What they should not promise. How to disclose the collaboration. Whether they may use music, screenshots, a key visual or gameplay footage. Whether an embargo applies.

So we establish the campaign rules and set them out clearly

We check what a creator may show, what they should not promise, how they must disclose the collaboration and which materials they may use. We also establish whether an embargo applies and whether they may show gameplay footage, music, screenshots, a key visual, a build or press-kit materials. The team receives a brief that can be sent to creators without having to fill in the gaps through emails, messages and comments under posts.
UGC and player-created materials are valuable for marketing, but not always safe to use Fan art, a screenshot, a clip, a mod, a comment or a player reaction may be a perfect fit for a campaign. Before using it, the studio should check whether it may display, adapt, promote or use the material in advertising. You need to know whether it may be shared on the studio's profile, posted on its website, used in paid media, featured in a newsletter or passed to the publisher. The fact that a player has published it does not in itself constitute permission for every subsequent use by the studio.

So we explain what you can do with UGC

We clarify the rules for using player content, community materials and user-generated content. We check whether player materials may be displayed, shared, adapted, promoted or used in advertising.
Each team sees a different version of the same campaign Marketing refines the messaging. Developers work on the product. Publishing handles bonuses and pre-orders. The legal team focuses mainly on agreements, terms and conditions, and permissions. If the teams work separately, everything may prove inconsistent when their work is brought together.

So we bring all those perspectives together

We compare claims with information about the build and its features. We check whether bonuses, pre-orders and special editions are described consistently in different places. We identify discrepancies between the Steam page, landing page, trailer, posts and briefs. We indicate which decisions must be made by marketing, product, publishing or legal.

Our approach

what we can do before your campaign goes live

You do not need to come to us with a perfectly organised set of materials. You may have a trailer, Steam page, posts, a creator brief, pre-order copy, giveaway terms and conditions, a key visual, adverts or a press kit. Whatever you have, in whatever form or quantity, we can help.

We review campaign materials before publication

We review materials intended for players, platforms, creators, the publisher or partners.

We check, among other things:

  • whether the material may be published in the planned channel,
  • whether it requires additional permission, a disclosure or a restriction,
  • whether it contains content that must be clarified before publication,
  • whether it may be used in a paid campaign,
  • whether it may be supplied to the publisher, a platform, creators or a press kit,
  • whether the current version may be published.
  • recommended asset list
  • pre-publication decision map

We review campaign claims, descriptions and promises

We review content describing the game, its features, availability, bonuses, modes, roadmap or offer to players.

We review:

  • advertising claims and campaign taglines
  • descriptions of features, modes, bonuses and special editions
  • communications about pre-orders, DLC, the roadmap and the launch build
  • proposed revisions to statements that are too broad or imprecise
  • actionable recommendations

We review the rights to materials used in the campaign

We verify whether specific materials may be used where marketing plans to use them. Using artwork in a publisher presentation is different from using it in an advert, trailer, press kit, social media or an influencer pack.

We review:

  • music, fonts, artwork, screenshots and renders
  • materials supplied by freelancers, subcontractors and creators
  • the scope of permissions and licences covering the communication channel, duration, territory and publication format.

We identify materials that require permission, replacement or restrictions on use

  • map of permitted uses for campaign assets
  • copyright review

We draft the rules for competitions, giveaways and community promotions

Even a quick, seemingly simple marketing promotion needs legal review before the first post goes live. We check whether participants know what to do, how you select the winner and what the studio may subsequently do with fan art, a screenshot, a recording or other player-supplied material.

We cover:

  • competitions, giveaways and community challenges,
  • rules for participation, selecting winners and awarding prizes,
  • permissions to use participants’ work, likenesses and materials,
  • copy for the post, terms and conditions or the promotion landing page.
  • publication-ready promotion rules
  • terms and conditions
  • agreements
  • permissions

We prepare briefs for creators, streamers and partners

We establish publication rules for people who will discuss the game outside the studio’s own channels.

We establish and verify:

  • what a creator may show,
  • what they should not show,
  • which claims they should not repeat,
  • whether they may use music, screenshots, a key visual, a press kit or gameplay footage,
  • whether they may show a build, a demo or a specific part of the game,
  • whether an embargo applies,
  • when they may publish the material,
  • how they must disclose the collaboration, sponsorship or access to the game.
  • pre-publication audit
  • creator brief
  • agreements
  • permissions
  • NDA

We check campaign consistency across channels

We compare messages appearing across different campaign channels.

We check whether the materials describe the game’s features, dates, availability, build, DLC and related matters consistently.

We identify instances where:

  • one channel says more than another,
  • information is contradictory,
  • the description needs to be standardised,
  • marketing, product, publishing and legal may be working from different versions of the same campaign.
  • inconsistency list
  • copy recommendations

We assist with last-minute revisions and changes

If the campaign changes after our review, we can check the specific element without starting the entire process again.

We support the team when:

  • the game description changes,
  • new material is added,
  • the publisher responds with comments,
  • a creator asks what they may publish,
  • marketing adds a new claim,
  • social media needs a quick decision,
  • a promotion has new rules, prizes or a new deadline,
  • a platform requires the description or material to be revised.
  • pre-publication checklist

Who this service is for

do you have a campaign ready? this service is for you

This service is for people who do not want a general opinion on their campaign. They need specific materials reviewed before showing them to players, creators, platforms, the publisher or partners.

Game development studios

For game studio teams preparing a trailer, Steam page, key visual or communications about the build, pre-order, DLC, bonuses or roadmap, and looking to confirm whether the campaign may go public in its current form. We help determine which materials are ready, where permission is missing, what needs revision and what should not be published without a decision.

  • game development studio
  • trailer
  • key visual
  • build
  • pre-order
  • DLC

Publishers

For publishers who receive materials from a studio and distribute them to platforms, media, creators, partners or paid campaigns. We check whether the assets may be used in the planned channels, whether the messaging is consistent and whether promotions have rules that can be made public.

  • publisher
  • press kit
  • platforms
  • paid campaign
  • assets
  • media
  • partners

Marketing and publishing

For the people managing the schedule, files, posts, adverts, briefs and publication deadline. The aim is not to stop the campaign, but to provide a clear answer: what may proceed, what must be revised, where permission must be confirmed and which element is best removed before launch.

  • campaign schedule
  • social media
  • adverts
  • briefs
  • approvals
  • publication

Heads of marketing, brand and PR

For legal teams that receive a campaign late, across several files and under time pressure. We turn our review into specific recommendations for marketing, publishing or the management board: what may be published, what must change, where rules are missing and what should not hold up the entire campaign.

  • legal review
  • in-house
  • recommendations
  • permissions
  • terms and conditions

Founders, management boards and game launch leads

For decision-makers who do not want to discover after publication that the problem lay in a single screenshot, claim, permission or unclear promotion rule. After our review, you know what may proceed as planned, what requires a decision and what could become a problem for the studio, publisher, platform or the game’s reputation.

  • founder
  • management board
  • game launch
  • management decisions

How we work

how we work

Analysis

We analyse the campaign, materials, channels, timing, sales model and highest-risk areas.

Review

We review permissions, assets, claims, promotions, briefs and publication channels.

Revisions

We rewrite claims, add missing rules and revise briefs that are holding up publication.

Monitoring

We support the campaign while it is running, respond to changes and help resolve disputes.

Book a marketing compliance consultation

Book a marketing compliance consultation

Contact us

show us the materials your players will see

Tell us whether this concerns a trailer, Steam page, adverts, creator briefs, a giveaway, pre-order, press kit or another part of the campaign. We will indicate what should be checked first and how to structure the pre-publication review.

Your message is read by

Natalia Jabcoń

They will follow up with any additional questions or a suggested next step.

Quick response

We usually respond within two hours on business days.

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