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Turn an entertainment project into a secure, scalable business

We help companies in media, gaming, audiovisual production, events and creative work organise rights, contracts, partner relationships and the commercialisation model – before the pace of the project starts to generate risk.

Discuss your project with a lawyer

In entertainment projects, risk rarely comes from the idea alone.

It most often arises when production, sponsors, creators, platforms, influencers and distributors start moving faster than the documents, rights and agreements.

In the entertainment industry, a good idea is only the beginning. Its value depends on whether it can be safely produced, developed, licensed and sold on.

An unclear allocation of rights, imprecise agreements with creators, unsettled remuneration rules, premiere pressure or chaos in partner relationships can block commercialisation. Our role is to organise the full structure: from concept and collaboration model through contracts, licences, negotiations and further growth.

Mateusz Sawaryn

Managing Partner Counsel

Most common problems / challenges

The most common problems we solve

The project is moving, but the rights are not organised You have a format, campaign, event, production or gaming project, but there is no full clarity on who owns the rights to the content, image, materials, script, mechanics, branding or the results of the creators' work.

We organise IP rights, image rights, content and audiovisual materials. We establish what may be produced, used, licensed, sold or developed further.

Business benefit: greater control over the project and the ability to commercialise it.

Risk of inaction: rights disputes, a blocked sale, limited ability to scale or enter new markets.

The project has many partners, and each has different interests Creators, agencies, sponsors, producers, platforms, influencers, distributors and subcontractors work in parallel. Arrangements are scattered, and responsibility is not always clear.

We design the collaboration structure between the parties. We prepare and negotiate agreements that organise the scope of work, responsibility, remuneration, rights, deadlines and rules for using project results.

Business benefit: less operational friction and greater enforceability of the arrangements.

Risk of inaction: contractual chaos, delays, conflicts and difficulty pursuing claims.

Premiere pressure outweighs formal readiness A production, event, campaign or premiere has fixed dates. The team moves quickly, but formalities are finalised too late or only in fragments.

We work to the project's rhythm. We prioritise the documents, risks and decisions that are critical for launch, then organise the remaining areas of collaboration.

Business benefit: a smoother path into production, premiere or distribution without unnecessarily stopping the project.

Risk of inaction: delays, costly changes, renegotiation under time pressure, or starting the project without safeguards.

The idea has potential, but the business-legal model is missing The project combines media, gaming, influencers, sponsors, platforms or event activity. Everyone sees the potential, but there is still no clear answer on how to allocate rights, revenue, responsibility and further commercialisation.

We help turn the concept into a collaboration model: who contributes what, who may use what, who bears responsibility, how revenue is shared and how the project can grow.

Business benefit: faster business decisions and a clear project structure before talks with partners.

Risk of inaction: loss of control over IP, an unclear profit split, disputes when the project succeeds.

The project is to be licensed, sold or developed abroad A format, game, content, event or brand may have potential beyond the first market. The problem arises when the documents do not allow the project to be safely transferred, sold or licensed.

We analyse the rights structure, prepare or organise licence agreements, and support negotiations with partners, platforms and distributors.

Business benefit: greater readiness to scale and hold commercial discussions.

Risk of inaction: limited ability to sell the project, loss of negotiating leverage, or having to repair documents after the fact.

Our solution

Law that organises the whole project - not just a single contract

We combine legal, business and operational perspectives. We help design the project structure, secure rights, prepare documents and run negotiations so the team can move faster, more safely and with greater control.

Law that organises the whole project - not just a single contract

We combine legal, business and operational perspectives. We help design the project structure, secure rights, prepare documents and run negotiations so the team can move faster, more safely and with greater control.

Business-legal concept of the project

  • analysis of the idea, format, production, event or gaming project,
  • identification of parties, roles, rights and revenue sources,
  • definition of key risks, dependencies and decision points,
  • recommendation of the collaboration structure.

Project map: roles, rights, responsibility, risks and the recommended operating model.

Structure of IP, content and image rights

  • organising copyright and related rights,
  • analysis of rights to the format, script, materials, recordings, graphics, mechanics or branding,
  • securing rights to image, voice and performances,
  • setting rules for partners’ use of materials.

A clear ownership and rights-use model, ready for production, distribution and further commercialisation.

Agreements with creators, producers, sponsors and partners

  • preparing and negotiating agreements,
  • defining the scope of work, remuneration, deadlines and responsibility,
  • protecting the client’s interests when collaborating with multiple parties,
  • aligning contractual standards across the project.

A package of agreements and collaboration rules fitted to the project structure and delivery pace.

Licensing and distribution

  • preparing licence agreements,
  • support in talks with platforms, distributors or foreign partners,
  • defining fields of exploitation, territories, terms and remuneration rules,
  • securing the ability to develop the project further.

Documentation that supports sale, licensing or distribution of the project domestically and abroad.

Cross-sector project support: media, gaming, events, influencers

  • analysis of projects that combine different industries and collaboration models,
  • organising relationships between brands, creators, studios, agencies and platforms,
  • setting monetisation and revenue-sharing rules,
  • securing rights to creative and marketing elements.

A coherent collaboration model for a project in which different entities, channels and rights operate within one structure.

Ongoing operational project support

  • advice on changes in production, campaign or schedule,
  • rapid assessment of new risks and decisions,
  • negotiation support,
  • updating documents as the project develops.

Ongoing legal and business control of the project without pulling the team away from delivery.

Who this service is for

For teams building creative projects with real business value

This service is for organisations that do not need copyright theory, but a capable partner to organise rights, relationships and decisions in a concrete project.

For teams building creative projects with real business value

This service is for organisations that do not need copyright theory, but a capable partner to organise rights, relationships and decisions in a concrete project.

Head of Production / Executive Producer

when you need to organise contracts, rights and responsibility quickly before production, an event or a campaign starts.

Business Development Director / Head of Partnerships

when the project requires talks with platforms, sponsors, distributors, influencers or foreign partners.

CEO / Board member responsible for growth

when the project is to be scaled, licensed or built as the company’s long-term IP.

Stages of work

A simple process that organises the project without stopping its pace

We start by understanding the project and its risks, then translate them into structure, documents and decisions. The client knows what is critical, what can be implemented immediately and what must be secured before the next stage of development.

Assess the project and risks

We analyze the concept, participants, rights, revenue sources, schedule, partners and potential conflict points.

Design the legal and business structure

We set collaboration rules, rights allocation, responsibilities, compensation, permitted uses and the commercialization model.

Implement documents and negotiate

We prepare, organize or negotiate agreements with creators, producers, sponsors, platforms, agencies, distributors and other project parties.

Operational support and growth

We help as projects evolve, new partners join and production, distribution, licensing or international expansion progresses.

Discuss your project with a lawyer.

Write to us

Have a project that should earn money? First make sure you can develop it safely.

Let’s talk about the rights structure, contracts, partners and risks that may affect production, premiere, sale or licensing of the project.

In the form, briefly describe: the project type, stage of work, number of partners involved and the greatest legal or business uncertainty. We will come back with how we can help and where to start.

Mateusz Sawaryn

They will follow up with any questions or recommend a next step.

Quick response

We usually respond within two hours on business days.

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