Terms of service that keep pace with the gaming product

We create the operating rules for games, platforms, stores, events and communities so they support launch, monetisation and further product development – without a mismatch between documents, UX, payments and real user behaviour.

Book a call about your terms and conditions

Terms of service cannot be the last file before launch

When a game, platform or store is almost ready, the rules are often written under time pressure. The team needs “something to publish”, but the product has already grown: it has microtransactions, user accounts, a marketplace, Discord, beta tests, UGC, events or several distribution channels.

“Good terms of service never describe an abstract product. They organise how the product actually works: what the user pays for, what they may and may not, and how the team responds when a dispute arises.”

Terms copied from another product will not hold that logic. They may not fit the game mechanics, payment model, complaint process, platform requirements or moderation rules. Then the document does not help the team – it only adds another place where ambiguity appears.

Mateusz Sawaryn

Managing Partner Counsel

Most common problems / challenges

The most common problems we solve

The terms of service fail to describe the real product The product works differently from the documents. Mechanics, payments, accounts, content access and the user relationship are spelled out in the game, but not in the rules. That makes disputes, complaints and post-launch changes harder to handle.

View solution

We map the product: mechanics, user journey, revenue sources, distribution channels, account rules and risk points. Only on that basis we draft the terms of service.

The team has rules that fit the product, not a document detached from day-to-day work.

The further the product develops, the more exceptions, gaps and decisions made “by feel" appear.

Monetisation moves faster than the purchase rules Microtransactions, DLC, subscriptions, in-game currencies or access to content need clear rules: what the user buys, when they can cancel, how a complaint works and what happens if an account is blocked.

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We design rules for in-game purchases, digital content, subscriptions, promotions and complaints. We link them to in-product communication and the user support process.

The revenue model has legal and operational backing, and the team does not improvise in payment disputes.

Unclear rules increase the risk of complaints, chargebacks, conflicts with users and inconsistent handling of tickets.

The distribution platform has its own requirements Steam, Epic Games, GOG and other channels are not only a place to publish. They have their own standards, limits and expectations for the product, content, sales and communication with the user.

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We adapt the terms of service and related documents to platform requirements and to how the game will be distributed.

A launch or update does not stop on formalities that could have been anticipated earlier.

The team may go to release with documents that fail to match the sales channel rules or fail to cover key user scenarios.

The community grows, but the rules are scattered Forum, Discord, UGC, reports, bans, moderation, contests, beta tests - each of these areas needs clear rules. Without them the community can become a source of tension, escalation and reputational risk.

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We create community, moderation, user-generated content, event and test rules. We show how to apply them in practice.

Community, support and product share one point of reference.

Moderation decisions become harder to defend, and conflicts with users more often leave the channels controlled by the studio.

The documents speak different languages The terms of service, privacy policy, FAQ, purchase screen, marketing messages and user panel should guide the user with the same logic. When each element says something different, the risk of misunderstanding grows.

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We organise the relationship between the terms of service, privacy policy, complaints, sales communication and product UX.

The user gets a consistent message, and the team does not have to explain discrepancies between the documents and the product.

Inconsistency may return as a complaint, a dispute, a platform issue or a costly fix after go-live.

Our solution

What exactly you get

Product rules, not a document for formality’s sake

We never start from a template. First we check how the product works, where revenue is created, how the user makes decisions and where the team needs clear rules. Then we turn that into terms of service and documents that can be implemented in the product, processes and communication.

Product and operating-model analysis

game or platform mechanics,
user accounts and access levels,
payments, subscriptions, DLC, currencies or digital content,
distribution channels,
user journey,
dispute points and complaint scenarios.

A map of the areas that must be described in the terms of service and related documents.

Audit of existing documents

game or platform terms of service,
store terms,
privacy policy,
complaint rules,
sales messages,
FAQ and in-product content,
community or moderation rules.

A list of gaps, inconsistencies and decisions that need to be organised before go-live or an update.

Terms-of-service logic design

who uses the product and on what terms,
what the user pays for,
when access may be restricted,
how a complaint works,
what content the user may publish,
how the studio may respond to abuse,
how the rules change as the product develops.

A product-rules structure that shows which documents are needed and how they should work together.

Drafting terms of service and related documents

game terms of service,
platform terms of service,
user account terms,
store terms,
in-game purchase rules,
subscription and digital-content access rules,
event, contest or beta-test terms.

Ready documents matched to the product, sales model and user journey.

Community and moderation rules

user conduct rules,
user-generated content,
account block, warning and restriction rules,
moderation of a forum, Discord or other channels,
escalations and violations.

Rules that help run the community without reinventing every decision from scratch.

Alignment with platforms and distribution channels

sales-platform requirements,
the relationship between product terms and platform rules,
publishing a game or update,
promotions, content access, limits and user messages.

Terms of service prepared with distribution in mind, not only the studio website.

Who this service is for

For teams that need clear rules before launch, a model change or product scaling

Product Manager / Producer

when terms of service must be synchronised with game mechanics, payments, UX and the release plan.

Head of Legal / Compliance Manager

when documents must cover the product, platforms, users, complaints and regulatory risks without drifting away from how the team works.

Stages of work

How cooperation looks

Product assessment and mapping

We discuss the mechanics, users, payments, distribution, community and planned changes with the team. We check where the rules will be used in practice: in the game, store, support, moderation, marketing and platform relationships.

Designing the rules

We structure the documents: what the main terms and conditions should cover, what requires separate rules, and where provisions are needed for payments, accounts, communities, user-generated content or events.

Document preparation

We draft terms and related documents. We make sure the language is clear to users and useful to the team that will apply the rules in practice.

Implementation and operational alignment

We identify where documents should appear in the product, which messages need to be consistent and how the rules should translate into processes for complaints, support, moderation, account blocks, updates and changes to the model.

Book a conversation about your terms and conditions.

Book a call about your terms and conditions

Write to us

Set the product rules before complaints, platforms or the community act for you

Terms of service work best when they are created before launch, payment go-live, community growth or entry into a new distribution channel. Then they can organise decisions, not only repair the aftermath.

In the form briefly describe: product type, stage of work, monetisation model, distribution channels and whether you already have existing terms. We will come back with a proposed next step.