October 2024

Greenfield investment implementation: step by step

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Greenfield investments are projects aimed at building new industrial, service or infrastructure facilities from scratch on undeveloped land. The term " greenfield " refers to "green fields", which means that the investment is being carried out in an area that has not been previously built on or used for industrial purposes.


Greenfield investments are often chosen by companies that want to:

  • expand operations or enter new markets where the company has not previously operated;
  • build modern production plants using the latest technologies and standards;
  • take advantage of local resources , such as cheaper labor, raw materials or more favorable tax regulations.

Greenfield investments are unique ventures that require the construction of infrastructure from scratch . This means that the investor must create all the necessary infrastructure, including buildings, roads, water and sewage systems, and power systems, on previously undeveloped land. These ventures involve high initial costs, which include the purchase of land, construction of facilities, and installation of technology.


Challenges and benefits of greenfield investment 

One of the main challenges related to greenfield investments is the extended lead time. This process usually takes longer compared to taking over existing plants (so-called brownfield investments ), because it is necessary to carry out all stages of construction and obtain the necessary permits.


Despite these difficulties, greenfield investments offer investors a significant advantage: the ability to fully customize the project to individual needs. This allows for the design and construction of facilities in accordance with unique requirements, which in the future may bring higher operational efficiency.


Examples of greenfield investments :

Typical examples of greenfield investments are:

  • Construction of a new car factory in an area where no industrial plants had existed before.
  • Establishment of a new technological park or research and development center .
  • Construction of an office or commercial complex on a previously undeveloped site.

Support and benefits for investors

Greenfield investments often enjoy the support of local governments and authorities, which offer tax breaks, land and other forms of support aimed at attracting investors and stimulating the economic development of the region.


A key role in business development

Greenfield investments play a significant role in the development of companies, enabling expansion of operations, entry into new markets and implementation of modern technologies. The key to success in such ventures lies in careful planning and implementation at every stage of the investment.


Comprehensive Guide to Greenfield Investments 

To help entrepreneurs understand the greenfield investment process , we prepared a comprehensive guide of the most important steps. You will learn how to effectively plan, finance and execute investments to deliver the expected benefits.

In this article you will find detailed information that will allow you to better understand the specifics of greenfield investments and prepare for the successful implementation of this type of project.

Developing a business plan

The first step is to create a detailed business plan. The business plan should include investment goals that clearly define the goal the company wants to achieve through the investment.

At this stage, the investor himself should answer the question: Is the goal to increase production, enter a new market or implement a new technology?


Creating a business plan is a key step in investment and it depends entirely on the investor, who after making the necessary research should create a preliminary outline of their investment. In addition, it is worth defining the expected results at the outset, including the forecasted financial and strategic benefits, such as increasing revenues, gaining a larger market share, improving operational efficiency.


Let's not forget to create an outline of the costs we will incur. A detailed calculation of all costs, from purchasing land, through construction costs, purchasing machinery, hiring employees, to current operating costs.

To achieve the intended goal, it is worth systematizing your work by creating an implementation schedule, i.e. a plan of actions spread over time, taking into account key stages of the investment, such as obtaining permits, construction, installation of machines, recruitment of employees and commencement of production.


Market research

The next step is an in-depth market analysis, which primarily includes market research, i.e. understanding supply and demand, identifying key market players, assessing market trends and future development opportunities.


At this stage, in addition to the investor’s knowledge, the help of advisors, consulting experts and lawyers is necessary , as they will objectively analyze the available market and professionally assess all risks of the planned investment.


In addition, it is essential to analyze the competition , i.e. assess whether the planned investment stands out from existing ventures. It is worth finding answers to the following questions: what are the strengths and weaknesses of the competition and how can you gain a competitive advantage?


Let us also pay attention to the stability of the region in which the investment is planned, both politically and economically.


It is important to guess check whether the region is politically stable and what the economic forecasts are for the area. It is also necessary to assess, preferably with the help of specialists, what are the risks associated with investing in this particular region.


Choosing the legal form of running a business

The decision regarding the legal form of the business is crucial and depends on many factors, such as the scale of the investment, local regulations and the organizational structure of the company. Possible legal forms include a limited liability company, a joint-stock company, a branch of a foreign company, among others.


Choosing the right legal form can have a significant impact on taxes, legal liability and financing options. At this stage, the knowledge and experience of lawyers is essential.


The choice of legal form has far-reaching consequences, influencing, among others:

  • Taxation - each legal form carries different tax burdens.
  • Legal liability - different legal forms carry different levels of liability for owners and management,
  • Financing options - the legal structure of a company can affect the availability of capital, both from internal and external sources.

Choice of taxation and accounting

Choosing the right taxation system and accounting form can significantly affect the financial efficiency of the project. It is worth consulting experts in the field of law and taxes to choose the most advantageous solutions.

When choosing the best solution, you should consider aspects such as tax rates, available tax relief, reporting obligations and accounting costs.


Identification of legal and political risks

It is important to understand and assess the legal and political risks associated with the investment. At this stage, the knowledge and experience of lawyers and consulting specialists will be necessary.


First of all, it is worth paying attention to the legal provisions and analyzing the legislation in terms of its impact on the project .

The best way to do this is to answer the following questions: Are the laws stable? What are the requirements for doing business, environmental protection, labor law, etc.?


Let's not forget about changes in the law. For this purpose, it is necessary to monitor planned changes in regulations that may affect the investment. Such a task will require the knowledge of experienced legal specialists who, using their knowledge, will examine what are the potential legislative changes and what are the forecasts for the future direction of policy?


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Selecting a location

It is worth considering: the local land development and whether it is properly prepared for construction . In addition, it is worth checking with the commune office in which the investment will be planned whether there are any spatial development plans.


Let's not forget about the construction site itself. Before starting the investment, it is worth investigating the costs associated with preparing the site for construction, eg whether it is necessary to dry the area before starting construction.


In addition, access to infrastructure is also key: appropriate roads, adapted, for example, to heavy machinery, and an assessment of the availability of raw materials necessary to carry out such an extensive investment, i.e. access to electricity, water, gas and the Internet.


If the above-mentioned media are not available in a given area, you should immediately find out what the costs and possibilities of connecting these goods are, and it is worth not forgetting to find out what the costs of using energy and media are in the area of the planned investment.


Special economic zones


Locating greenfield investments in special economic zones (SEZ) is one of the best solutions for companies planning to develop their business. Special economic zones are designated geographical areas where special rules and economic regulations apply, different from the national ones . The aim of creating such zones is to attract investments, promote exports, create new jobs and support regional development.

Benefits for companies operating in SEZ:

Companies that decide to operate in a SEZ can count on a number of benefits, including:

  • Tax reliefs and exemptions - including reduced income tax rates, VAT exemptions and reduced customs duties, which significantly reduce operating costs.
  • Simplified procedures - running a business in a SEZ often involves less complicated administrative procedures, which speeds up the process of establishing and developing a company.
  • Well-developed infrastructure - SEZs usually offer well-developed infrastructure that facilitates the day-to-day operations of businesses.

Support from the authorities:

Companies operating in SEZs can count on various forms of support from the authorities, such as:

  • Grants and subsidies - financial support that helps in the implementation of investments and development of the company.
  • Employee training programs - initiatives aimed at improving employee qualifications, which translates into higher company efficiency.

The role of Special Economic Zones:

Special economic zones are created to attract both domestic and foreign investments. Their main goal is to stimulate economic growth and support the development of a given region or country. For greenfield investors , SEZs are an attractive option, offering numerous facilities and the possibility of effectively starting a business in new markets.

Investing in SEZs is a strategy that can bring significant benefits to businesses while supporting the economic and social development of the regions in which they are located.


Choosing a property rent or build?

The decision to rent an existing property or build a new facility is crucial when planning a new investment. When making this decision, it is worth conducting a thorough cost-benefit analysis of both solutions. Renting an existing building allows for a quick start of business, which is an undoubted advantage. However, the rented property may not meet all of our requirements in terms of functionality and adaptation to the specifics of the investment.


In turn, building a new facility gives you complete freedom to design the space according to your needs, which can bring benefits in the long term. However, you have to take into account higher costs and a longer implementation time of this undertaking.


When making a decision, it is also worth remembering safety standards and ecological regulations that may affect the choice of property. It is necessary to familiarize yourself with the requirements regarding occupational safety and environmental protection before starting the investment.


Obtaining necessary permits

Each investment requires obtaining the appropriate permits. First of all, these are environmental and construction permits , so it is necessary to submit applications and obtain the necessary permits. This can take quite a long time, so it is worth familiarizing yourself with the requirements of individual administrative procedures, their deadlines and costs in advance. In this case, the help of lawyers and architects as well as all kinds of specialists in this field will be necessary.


Labor market analysis

The last, but less important point is an in-depth analysis of the labor market in the region where the investment is planned. Before conducting recruitment, it is worth getting to know the level of education in a given area and the structure of society. In addition, it is worth considering what percentage of our future employees are specialists and what percentage are manual workers. This will undoubtedly help us in the future process of recruitment and selection of employees.


A set of questions for an entity planning greenfield investments

  1. What is the main purpose of the investment ? Is it expansion, diversification, or introduction of a new product to the market?
  2. What is the entire investment about? Please describe its objectives.
  3. Are you planning to establish a new company to run the greenfield investment ? Have you thought about any specific legal form? What will the ownership and management structure of the investment look like? Do you intend to operate alone or with a partner?
  4. What are the long-term business goals for this investment?
  5. What are the planned sources of financing for this investment? Do you intend to use loans or subsidies?
  6. What is the expected budget for starting the business ?
  7. Are there any location preferences ? Has a location already been pre-selected?
  8. Have you found out what permits and licenses are required to start a business in this location and in this industry? Do you need help researching the topic?
  9. Have you already established contacts with local suppliers and subcontractors ? Have any agreements been concluded?
  10. Has any environmental impact assessment been conducted for greenfield investments ? What is the potential impact and what preventive measures should be taken?
  11. Do you plan to use renewable energy sources ?
  12. What and how many employees do you plan to employ ? What kind of agreement would the relations be based on?
  13. What will the working conditions be like? (question in terms of special requirements that must be met, related to the right of employees, e.g. to an additional break, financing of protective clothing, etc.)
  14. Do you plan to hire a local workforce ? Do you anticipate relocating attorneys from other locations?
  15. Are you considering employing disabled people ? (question due to the possibility of obtaining financial support)
  16. Has a timeline been created for implementation ? Are the key project milestones already known?
  17. Will it be possible to acquire customers through intermediaries ? (important in terms of AML)
  18. What is the expected annual revenue ? (important for AML purposes)
  19. Will the transactions be cross-border ? (important for AML)
  20. Will it be possible to establish relationships with customers through a customer representative? (important for AML reasons)
  21. Have any inspections been carried out in your business (if the investment is to be one of the branches) ? What was their result?
  22. What marketing strategies do you intend to implement? Are you planning to launch a website in connection with the greenfield investment ? (question in terms of GDPR)

Summary 

Implementing a greenfield investment requires careful planning and a well thought-out strategy at every stage. Understanding local legal, economic and social conditions is key.

With proper analysis and preparation, the investment can bring the expected benefits and contribute to the development of the company. In this case, extensive cooperation with specialists in many fields is invaluable, from lawyers and managers to architects and HR specialists.

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